Taboola comes with several pre-defined objectives you can use for your campaign. Marketing ObjectivesĪll Taboola campaigns need a Marketing Objective. Here are some best practices we recommend for your first campaign. By adjusting any of the following settings, you'll increase engagement, conversions, and bring your campaign closer to your goals. Your campaign name and branding text are mandatory settings for all campaigns, but they just cover the basics. The goal for any campaign is to maximize your reach and attain your goals while learning more about your target audiences. Our Recommendations for Your First Campaign Once you have set up your first campaign and have started gathering data, we recommend the following changes for maximum impact and higher success. Remember, review and approval after any change can take up to 24-48 hours and are done according to our content policy and review process. You can edit campaign settings and campaign items at any time once they're approved. ![]() Learn how to add items to a new Campaign Inventory here.
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